The Wright Associates

Customer Loyalty Consultants

Barry Wright


The Wright Associates specialise in the derivation, development and implementation of innovative and practical Customer Loyalty Strategy. 

Fundamental to our approach is a detailed financial assessment of the commercial viability of any customer loyalty initiative.

Barry has over 25 years of customer loyalty experience across a wide range of sectors and including the derivation, development, launch and ongoing management of Loyalty Programmes and Customer Loyalty Schemes, both as a client and agency side. 

As a result, you can be sure of a pragmatic and experienced view of your company's customer loyalty opportunities.

This experience has included a broad scope of International consultancy projects in association with leading customer loyalty companies. 

(See the Projects section)

Loyalty Programme Liability and the introduction of IFRIC13 standards has increasingly highlighted the need for a more structured approach to the design and financial management of customer loyalty programmes

(see Approach)


The Wright Associates is the trading name of Barry Wright.


home - background - approach - projects - contact